We examine in detail how one large mobile phone manufacturer develops its anti-counterfeit strategy and seizes counterfeit products on the market. We couple qualitative data (observations from 150 counterfeit sales points worldwide, two focus groups, a survey with 151 respondents, interviews with 90 informants) with econometric analysis of 3,333 fights the focal firm undertook against more than 2,000 counterfeiters in 75 countries over six years (2006-2011). We focus on firm’s seizure of counterfeit products when consumers’ safety is at risk. As the firm is more sensitive to product safety than counterfeiters, we found that the firm generally performs larger seizures when unsafe products are involved, but this is less true in the firm’s main market, likely because higher profitability offers higher incentives to counterfeiters.

Anti-Counterfeiting Strategy Unfolded A Closer Look to the Case of a Large Multinational Manufacturer / Rullani, Francesco; Beukel, Karin; De Angelis, Matteo. - In: STRATEGIC MANAGEMENT JOURNAL. - ISSN 0143-2095. - 42:11(2021), pp. 2084-2103. [10.1002/smj.3294]

Anti-Counterfeiting Strategy Unfolded A Closer Look to the Case of a Large Multinational Manufacturer

De Angelis, Matteo
2021

Abstract

We examine in detail how one large mobile phone manufacturer develops its anti-counterfeit strategy and seizes counterfeit products on the market. We couple qualitative data (observations from 150 counterfeit sales points worldwide, two focus groups, a survey with 151 respondents, interviews with 90 informants) with econometric analysis of 3,333 fights the focal firm undertook against more than 2,000 counterfeiters in 75 countries over six years (2006-2011). We focus on firm’s seizure of counterfeit products when consumers’ safety is at risk. As the firm is more sensitive to product safety than counterfeiters, we found that the firm generally performs larger seizures when unsafe products are involved, but this is less true in the firm’s main market, likely because higher profitability offers higher incentives to counterfeiters.
counterfeit, intellectual property right, IPR, mobile phone, product safety
Anti-Counterfeiting Strategy Unfolded A Closer Look to the Case of a Large Multinational Manufacturer / Rullani, Francesco; Beukel, Karin; De Angelis, Matteo. - In: STRATEGIC MANAGEMENT JOURNAL. - ISSN 0143-2095. - 42:11(2021), pp. 2084-2103. [10.1002/smj.3294]
File in questo prodotto:
File Dimensione Formato  
Rullani et al..pdf

Open Access

Tipologia: Versione dell'editore
Licenza: Creative commons
Dimensione 4.8 MB
Formato Adobe PDF
4.8 MB Adobe PDF Visualizza/Apri
Pubblicazioni consigliate

Caricamento pubblicazioni consigliate

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/11385/207419
Citazioni
  • Scopus 1
  • ???jsp.display-item.citation.isi??? 1
social impact