Non-conventional approaches to innovation are spreading among firm’s innovation strategy. They arise from innovation for low-income environments and are typically defined with various titles (Frugal Innovation, Low-end Innovation, Bricolage Innovation and others), and all of them share the same goal: re-engineering an existing product through the simplification of existing design or reducing non-essential features in order to deliver the same value. We demonstrate through a model tested with a computer simulation that those innovation approaches lead to an overall final improvement of the product even though the removal of non-essential product features.

The Technological Exploration Through Alternative Innovation Approaches: An Agent-Based Model / D'Angelo, Viviana; Kella, Chintan. - Academy of Management Proceedings, (2020), pp. - (Academy of Management, on-line, 7-13 Agosto 2020).

The Technological Exploration Through Alternative Innovation Approaches: An Agent-Based Model

D'Angelo, Viviana
;
Kella, Chintan
2020

Abstract

Non-conventional approaches to innovation are spreading among firm’s innovation strategy. They arise from innovation for low-income environments and are typically defined with various titles (Frugal Innovation, Low-end Innovation, Bricolage Innovation and others), and all of them share the same goal: re-engineering an existing product through the simplification of existing design or reducing non-essential features in order to deliver the same value. We demonstrate through a model tested with a computer simulation that those innovation approaches lead to an overall final improvement of the product even though the removal of non-essential product features.
NK model, agent-based simulation, technological search, product performance.
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11385/200227
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