The genetically modified food industry may contribute to environmental protection and sustainable development. Nevertheless, many consumers are skeptical about genetically modified foods and fear that their diffusion may have detrimental effects on the environment and public health. Given this situation, genetically modified food producers may benefit from understanding how to address such concerns through appropriate corporate social responsibility initiatives. However, there is scarce research investigating this issue. This paper contributes to this research stream by studying how consumers’ perceptions about genetically modified food producers’ corporate social responsibility initiatives impact said consumers’ attitudes toward and intentions to buy such products. This research builds on the well-established model of corporate social responsibility proposed by Carroll (1979) and investigates this issue through a survey study of 260 Italian consumers. The results show that perceptions about producers’ philanthropic and legal responsibilities favorably impact Italian consumers’ attitudes toward genetically modified foods and their intentions to buy such products, respectively. Managers interested in developing the genetically modified food market could therefore focus on these responsibilities to foster favorable attitudes and intentions toward genetically modified foods.

The influence of corporate social responsibility on consumers’ attitudes and intentions toward genetically modified foods: evidence from Italy / Pino, Giovanni; Amatulli, Cesare; DE ANGELIS, Matteo; Peluso, Alessandro M.. - In: JOURNAL OF CLEANER PRODUCTION. - ISSN 0959-6526. - 112:4(2016), pp. 2861-2869. [10.1016/j.jclepro.2015.10.008]

The influence of corporate social responsibility on consumers’ attitudes and intentions toward genetically modified foods: evidence from Italy

DE ANGELIS, MATTEO;
2016

Abstract

The genetically modified food industry may contribute to environmental protection and sustainable development. Nevertheless, many consumers are skeptical about genetically modified foods and fear that their diffusion may have detrimental effects on the environment and public health. Given this situation, genetically modified food producers may benefit from understanding how to address such concerns through appropriate corporate social responsibility initiatives. However, there is scarce research investigating this issue. This paper contributes to this research stream by studying how consumers’ perceptions about genetically modified food producers’ corporate social responsibility initiatives impact said consumers’ attitudes toward and intentions to buy such products. This research builds on the well-established model of corporate social responsibility proposed by Carroll (1979) and investigates this issue through a survey study of 260 Italian consumers. The results show that perceptions about producers’ philanthropic and legal responsibilities favorably impact Italian consumers’ attitudes toward genetically modified foods and their intentions to buy such products, respectively. Managers interested in developing the genetically modified food market could therefore focus on these responsibilities to foster favorable attitudes and intentions toward genetically modified foods.
Attitudes, Consumer buying intentions, Consumer perceptions, Corporate social responsibility (CSR), Genetically modified (GM) foods
The influence of corporate social responsibility on consumers’ attitudes and intentions toward genetically modified foods: evidence from Italy / Pino, Giovanni; Amatulli, Cesare; DE ANGELIS, Matteo; Peluso, Alessandro M.. - In: JOURNAL OF CLEANER PRODUCTION. - ISSN 0959-6526. - 112:4(2016), pp. 2861-2869. [10.1016/j.jclepro.2015.10.008]
File in questo prodotto:
File Dimensione Formato  
10. Pino et al. 2016 JCLP.pdf

Solo gestori archivio

Tipologia: Documento in Post-print
Licenza: DRM non definito
Dimensione 1.01 MB
Formato Adobe PDF
1.01 MB Adobe PDF   Visualizza/Apri
Pubblicazioni consigliate

Caricamento pubblicazioni consigliate

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/11385/160290
Citazioni
  • Scopus 80
  • ???jsp.display-item.citation.isi??? 65
social impact