De Angelis, Matteo; Berger, Jonah; Ofir, Chezy. (2015). How and Why Audience’s Expertise Shapes Word-of-Mouth Valence. In EMAC European Marketing Academy (Eds.), Collaboration in Research: 44th EMAC Annual Conference 2015 24-27 May 2015, Leuven, Belgium (pp. 62-62). KU Leuven. Isbn: 978-90-823-8330-0.

How and Why Audience’s Expertise Shapes Word-of-Mouth Valence

DE ANGELIS, MATTEO;
2015

2015
978-90-823-8330-0
De Angelis, Matteo; Berger, Jonah; Ofir, Chezy. (2015). How and Why Audience’s Expertise Shapes Word-of-Mouth Valence. In EMAC European Marketing Academy (Eds.), Collaboration in Research: 44th EMAC Annual Conference 2015 24-27 May 2015, Leuven, Belgium (pp. 62-62). KU Leuven. Isbn: 978-90-823-8330-0.
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11385/152128
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