Sustainability is a central issue for people’s well-being, but companies often fail in communicating and selling “green” products. This paper shows that using negative frames in communications activates a sense of shame in consumers, which in turn leads them to choose green products and develop pro-environmental attitudes.
Consumers’ Pro-Environmental Behaviors: the Role of Framing and Emotions / Amatulli, Cesare; Peluso, Alessandro M.; DE ANGELIS, Matteo; Bagozzi, Richard; Soscia, Isabella; Guido, Gianluigi. - 43:(2015), pp. 449-450.
Titolo: | Consumers’ Pro-Environmental Behaviors: the Role of Framing and Emotions | |
Autori: | ||
Data di pubblicazione: | 2015 | |
Citazione: | Consumers’ Pro-Environmental Behaviors: the Role of Framing and Emotions / Amatulli, Cesare; Peluso, Alessandro M.; DE ANGELIS, Matteo; Bagozzi, Richard; Soscia, Isabella; Guido, Gianluigi. - 43:(2015), pp. 449-450. | |
Abstract: | Sustainability is a central issue for people’s well-being, but companies often fail in communicating and selling “green” products. This paper shows that using negative frames in communications activates a sense of shame in consumers, which in turn leads them to choose green products and develop pro-environmental attitudes. | |
Handle: | http://hdl.handle.net/11385/152008 | |
ISBN: | 978-0-915552-00-9 | |
Appare nelle tipologie: | 02.1 - Capitolo o saggio su monografia (Monograph’s Chapter/Essay) |
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2015 Amatulli et al. ACR.pdf | Versione dell'editore | DRM non definito | Open Access Visualizza/Apri |
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