Advice giving is typically considered an altruistic behavior driven by empathic concern for others. The present research examines the hypothesis that advice giving is not always driven by empathy. Three experiments find that consumers sometimes provide advice to fulfill a self-serving motive to restore a lost sense of personal control.
The Selfish Side of Sharing: Effects of Need for Control on Advice Giving / Peluso, Alessandro M.; Bonezzi, Andrea; DE ANGELIS, Matteo; Rucker, Derek D.. - 41:(2013), pp. 174-176.
The Selfish Side of Sharing: Effects of Need for Control on Advice Giving
DE ANGELIS, MATTEO;
2013
Abstract
Advice giving is typically considered an altruistic behavior driven by empathic concern for others. The present research examines the hypothesis that advice giving is not always driven by empathy. Three experiments find that consumers sometimes provide advice to fulfill a self-serving motive to restore a lost sense of personal control.
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