Three experiments show that the closer consumers feel to a message recipient, the greater the likelihood that they will share negative relative to positive word-of-mouth. We attribute this effect to high vs. low interpersonal closeness activating interdependent vs. independent self-construal and subsequently affecting information sharing.
Positive with Strangers, Negative with Friends: How Interpersonal Closeness Affects Word-of-Mouth Valence through Self-Construal / Bonezzi, Andrea; Dubois, David; DE ANGELIS, Matteo. - 42:(2014), pp. 41-42.
Titolo: | Positive with Strangers, Negative with Friends: How Interpersonal Closeness Affects Word-of-Mouth Valence through Self-Construal | |
Autori: | ||
Data di pubblicazione: | 2014 | |
Citazione: | Positive with Strangers, Negative with Friends: How Interpersonal Closeness Affects Word-of-Mouth Valence through Self-Construal / Bonezzi, Andrea; Dubois, David; DE ANGELIS, Matteo. - 42:(2014), pp. 41-42. | |
Abstract: | Three experiments show that the closer consumers feel to a message recipient, the greater the likelihood that they will share negative relative to positive word-of-mouth. We attribute this effect to high vs. low interpersonal closeness activating interdependent vs. independent self-construal and subsequently affecting information sharing. | |
Handle: | http://hdl.handle.net/11385/139997 | |
ISBN: | 978-0-915552-74-0 | |
Appare nelle tipologie: | 02.1 - Capitolo o saggio su monografia (Monograph’s Chapter/Essay) |
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2014 Bonezzi et al. ACR.pdf | Versione dell'editore | DRM non definito | Open Access Visualizza/Apri |
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