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De Angelis, Matteo; Bonezzi, Andrea; Rucker, Derek D.; Peluso, Alessandro M.. (2016). The Differential Influence of Advice and Opinions on Word-of-Mouth Recipients’ Behavior. In Petuzzellis, L. and Winer, R. (Eds.), Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress (pp. 79-84). Springer. Isbn: 978-3-319-29876-4. Doi: 10.1007/978-3-319-29877-1_17.

The Differential Influence of Advice and Opinions on Word-of-Mouth Recipients’ Behavior

DE ANGELIS, MATTEO;
2016
2016
978-3-319-29876-4
De Angelis, Matteo; Bonezzi, Andrea; Rucker, Derek D.; Peluso, Alessandro M.. (2016). The Differential Influence of Advice and Opinions on Word-of-Mouth Recipients’ Behavior. In Petuzzellis, L. and Winer, R. (Eds.), Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress (pp. 79-84). Springer. Isbn: 978-3-319-29876-4. Doi: 10.1007/978-3-319-29877-1_17.
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11385/139995
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