Pozharliev, Rumen Ivaylov
A picture says more than a thousand words: Using consumer neuroscience to study Instagram users' responses to influencer advertising
2022 Pozharliev, Rumen Ivaylov; De Angelis, Matteo; Rossi, Dario
Aesthetics for Longevity: How Symmetric Design Enhances Sustainable Luxury Consumption
2024 D'Aniello, Alba; Amatulli, Cesare; De Angelis, Matteo; Pozharliev, Rumen Ivaylov
Anxious Attachment Style and Consumer Physiological Emotional Responses to Human–Robot Service Interactions
2021 Pozharliev, Rumen Ivaylov; Rossi, Dario; De Angelis, Matteo
Attachment styles moderate customer responses to frontline service robots: Evidence from affective, attitudinal, and behavioral measures
2021 Pozharliev, Rumen Ivaylov; De Angelis, Matteo; Rossi, Dario; Romani, Simona; Verbeke, Willem; Cherubino, Patrizia
Augmented Reality Makes Me Feel So Excited: Evidence from Physiological and Self-Reported Measures
2020 Pozharliev, Rumen Ivaylov; De Angelis, Matteo; Rossi, Dario
Consumer self-reported and testosterone responses to advertising of luxury goods in social context
2021 Pozharliev, Rumen Ivaylov; Verbeke, Willem; De Angelis, Matteo; Van Den Bos, Ruud; Peverini, Paolo
Consumers’ Self-Reported and Brain Responses to Advertising Post on Instagram: The effect of Number of Followers and Argument Quality
2022 Pozharliev, Rumen Ivaylov; Rossi, Dario; De Angelis, Matteo
Do not put the blame on me: Asymmetric responses to service outcome with autonomous vehicles versus human agents
2023 Pozharliev, Rumen Ivaylov; De Angelis, Matteo; Donato, Carmela; Rossi, Dario
Framing a Trust Game as a Power Game Greatly affects Interbrain Synchronicity between Trustor and Trustee
2019 Sun, Haoye; Verbeke, Willem; Pozharliev, Rumen Ivaylov; Bagozzi, Richard; Babiloni, Fabio; Wang, Lei
How Argument Numerosity Shapes Firm-Generated Content Effectiveness
2025 Pozharliev, Rumen Ivaylov; De Angelis, Matteo; Cascio Rizzo, Giovanni Luca
How High Arousal Language Shapes Micro versus Macro Influencers’ Impact
2024 Cascio Rizzo, Giovanni Luca; Villarroel Ordenes, Francisco Javier; Pozharliev, Rumen Ivaylov; De Angelis, Matteo; Costabile, Michele
HOW LANGUAGE AROUSAL SHAPES RESPONSES TO INFLUENCERSPONSORED CONTENT
2022 Cascio Rizzo, Giovanni Luca; De Angelis, Matteo; Pozharliev, Rumen Ivaylov; Villarroel Ordenes, Francisco Javier; Costabile, Michele
How Metaverse Creates Value for Luxury Brands
2024 Mazzù, Marco Francesco; Pozharliev, Rumen Ivaylov; Della Sala, Irene
How Sensory Language Shapes Influencer’s Impact
2023 Cascio Rizzo, Giovanni Luca; Berge, Jonah; De Angelis, Matteo; Pozharliev, Rumen Ivaylov
How trust and attachment styles jointly shape job candidates’ AI receptivity
2024 Deriu, Valerio; Pozharliev, Rumen Ivaylov; De Angelis, Matteo
I might try it: Marketing actions to reduce consumer disgust toward insect-based food
2023 Pozharliev, Rumen Ivaylov; De Angelis, Matteo; Rossi, Dario; Bagozzi, Richard; Amatulli, Cesare
I Prefer Robots: Using Interpersonal Attachments Styles and Consumer Neuroscience to Better Understand Customer Experiences in Human-Robot Interaction
2019 Pozharliev, Rumen Ivaylov; Romani, Simona; Rossi, Dario; Verbeke, Willem; Cherubino, Patrizia
La mente del consumatore: Guida applicata al neuromarketing e alla consumer neuroscience
2020 Pozharliev, Rumen Ivaylov; Cherubino, Patrizia
Luxury in the Metaverse: A Digital Renaissance or a Fading Mirage?
2025 Mazzù, Marco Francesco; Pozharliev, Rumen Ivaylov; della sala, Irene
Merely being with you increases my attention to luxury products: Using EEG to understand consumers' emotional experience with luxury branded products
2015 Pozharliev, Rumen Ivaylov; Verbeke, Willem JMI; Van Strien, Jan W.; Bagozzi, Richard P.