Pozharliev, Rumen Ivaylov
A picture says more than a thousand words: Using consumer neuroscience to study Instagram users' responses to influencer advertising
2022 Pozharliev, Rumen Ivaylov; De Angelis, Matteo; Rossi, Dario
Aesthetics and Sustainable Luxury Consumption. Evidence from Scientific Literature, Case Studies and Consumer Neuroscience
2025 D'Aniello, Alba; Martinez Levy, Ana Carmela; Amatulli, Cesare; De Angelis, Matteo; Pozharliev, Rumen Ivaylov
Aesthetics for Longevity: How Symmetric Design Enhances Sustainable Luxury Consumption
2024 D'Aniello, Alba; Amatulli, Cesare; De Angelis, Matteo; Pozharliev, Rumen Ivaylov
Anxious Attachment Style and Consumer Physiological Emotional Responses to Human–Robot Service Interactions
2021 Pozharliev, Rumen Ivaylov; Rossi, Dario; De Angelis, Matteo
Attachment styles moderate customer responses to frontline service robots: Evidence from affective, attitudinal, and behavioral measures
2021 Pozharliev, Rumen Ivaylov; De Angelis, Matteo; Rossi, Dario; Romani, Simona; Verbeke, Willem; Cherubino, Patrizia
Augmented Reality Makes Me Feel So Excited: Evidence from Physiological and Self-Reported Measures
2020 Pozharliev, Rumen Ivaylov; De Angelis, Matteo; Rossi, Dario
Consumer self-reported and testosterone responses to advertising of luxury goods in social context
2021 Pozharliev, Rumen Ivaylov; Verbeke, Willem; De Angelis, Matteo; Van Den Bos, Ruud; Peverini, Paolo
Consumers’ Self-Reported and Brain Responses to Advertising Post on Instagram: The effect of Number of Followers and Argument Quality
2022 Pozharliev, Rumen Ivaylov; Rossi, Dario; De Angelis, Matteo
Do not put the blame on me: Asymmetric responses to service outcome with autonomous vehicles versus human agents
2023 Pozharliev, Rumen Ivaylov; De Angelis, Matteo; Donato, Carmela; Rossi, Dario
Factors shaping job candidates’ responses to asynchronous video interviews
In corso di stampa Deriu, Valerio; Pozharliev, Rumen Ivaylov; De Angelis, Matteo; Ghaffari, Mahsa; Mazzù, Marco Francesco
Framing a Trust Game as a Power Game Greatly affects Interbrain Synchronicity between Trustor and Trustee
2019 Sun, Haoye; Verbeke, Willem; Pozharliev, Rumen Ivaylov; Bagozzi, Richard; Babiloni, Fabio; Wang, Lei
How Argument Numerosity Shapes Firm-Generated Content Effectiveness
2025 Pozharliev, Rumen Ivaylov; De Angelis, Matteo; Cascio Rizzo, Giovanni Luca
How High Arousal Language Shapes Micro versus Macro Influencers’ Impact
2024 Cascio Rizzo, Giovanni Luca; Villarroel Ordenes, Francisco Javier; Pozharliev, Rumen Ivaylov; De Angelis, Matteo; Costabile, Michele
HOW LANGUAGE AROUSAL SHAPES RESPONSES TO INFLUENCERSPONSORED CONTENT
2022 Cascio Rizzo, Giovanni Luca; De Angelis, Matteo; Pozharliev, Rumen Ivaylov; Villarroel Ordenes, Francisco Javier; Costabile, Michele
How locus of causality shapes human-AI decision-making
2025 Gaczek, Piotr; Grzegorz, Leszczyński; Kot, Mateusz; Pozharliev, Rumen Ivaylov
How Metaverse Creates Value for Luxury Brands
2024 Mazzù, Marco Francesco; Pozharliev, Rumen Ivaylov; Della Sala, Irene
How Sensory Language Shapes Influencer’s Impact
2023 Cascio Rizzo, Giovanni Luca; Berge, Jonah; De Angelis, Matteo; Pozharliev, Rumen Ivaylov
How trust and attachment styles jointly shape job candidates’ AI receptivity
2024 Deriu, Valerio; Pozharliev, Rumen Ivaylov; De Angelis, Matteo
I might try it: Marketing actions to reduce consumer disgust toward insect-based food
2023 Pozharliev, Rumen Ivaylov; De Angelis, Matteo; Rossi, Dario; Bagozzi, Richard; Amatulli, Cesare
I Prefer Robots: Using Interpersonal Attachments Styles and Consumer Neuroscience to Better Understand Customer Experiences in Human-Robot Interaction
2019 Pozharliev, Rumen Ivaylov; Romani, Simona; Rossi, Dario; Verbeke, Willem; Cherubino, Patrizia
| Titolo | Data di pubblicazione | Autore(i) | File |
|---|---|---|---|
| A picture says more than a thousand words: Using consumer neuroscience to study Instagram users' responses to influencer advertising | 2022 | Pozharliev, Rumen Ivaylov; De Angelis, Matteo; Rossi, Dario | |
| Aesthetics and Sustainable Luxury Consumption. Evidence from Scientific Literature, Case Studies and Consumer Neuroscience | 2025 | D'Aniello, Alba; Martinez Levy, Ana Carmela; Amatulli, Cesare; De Angelis, Matteo; Pozharliev, Rumen Ivaylov | |
| Aesthetics for Longevity: How Symmetric Design Enhances Sustainable Luxury Consumption | 2024 | D'Aniello, Alba; Amatulli, Cesare; De Angelis, Matteo; Pozharliev, Rumen Ivaylov | |
| Anxious Attachment Style and Consumer Physiological Emotional Responses to Human–Robot Service Interactions | 2021 | Pozharliev, Rumen Ivaylov; Rossi, Dario; De Angelis, Matteo | |
| Attachment styles moderate customer responses to frontline service robots: Evidence from affective, attitudinal, and behavioral measures | 2021 | Pozharliev, Rumen Ivaylov; De Angelis, Matteo; Rossi, Dario; Romani, Simona; Verbeke, Willem; Cherubino, Patrizia | |
| Augmented Reality Makes Me Feel So Excited: Evidence from Physiological and Self-Reported Measures | 2020 | Pozharliev, Rumen Ivaylov; De Angelis, Matteo; Rossi, Dario | |
| Consumer self-reported and testosterone responses to advertising of luxury goods in social context | 2021 | Pozharliev, Rumen Ivaylov; Verbeke, Willem; De Angelis, Matteo; Van Den Bos, Ruud; Peverini, Paolo | |
| Consumers’ Self-Reported and Brain Responses to Advertising Post on Instagram: The effect of Number of Followers and Argument Quality | 2022 | Pozharliev, Rumen Ivaylov; Rossi, Dario; De Angelis, Matteo | |
| Do not put the blame on me: Asymmetric responses to service outcome with autonomous vehicles versus human agents | 2023 | Pozharliev, Rumen Ivaylov; De Angelis, Matteo; Donato, Carmela; Rossi, Dario | |
| Factors shaping job candidates’ responses to asynchronous video interviews | In corso di stampa | Deriu, Valerio; Pozharliev, Rumen Ivaylov; De Angelis, Matteo; Ghaffari, Mahsa; Mazzù, Marco Francesco | |
| Framing a Trust Game as a Power Game Greatly affects Interbrain Synchronicity between Trustor and Trustee | 2019 | Sun, Haoye; Verbeke, Willem; Pozharliev, Rumen Ivaylov; Bagozzi, Richard; Babiloni, Fabio; Wang, Lei | |
| How Argument Numerosity Shapes Firm-Generated Content Effectiveness | 2025 | Pozharliev, Rumen Ivaylov; De Angelis, Matteo; Cascio Rizzo, Giovanni Luca | |
| How High Arousal Language Shapes Micro versus Macro Influencers’ Impact | 2024 | Cascio Rizzo, Giovanni Luca; Villarroel Ordenes, Francisco Javier; Pozharliev, Rumen Ivaylov; De Angelis, Matteo; Costabile, Michele | |
| HOW LANGUAGE AROUSAL SHAPES RESPONSES TO INFLUENCERSPONSORED CONTENT | 2022 | Cascio Rizzo, Giovanni Luca; De Angelis, Matteo; Pozharliev, Rumen Ivaylov; Villarroel Ordenes, Francisco Javier; Costabile, Michele | |
| How locus of causality shapes human-AI decision-making | 2025 | Gaczek, Piotr; Grzegorz, Leszczyński; Kot, Mateusz; Pozharliev, Rumen Ivaylov | |
| How Metaverse Creates Value for Luxury Brands | 2024 | Mazzù, Marco Francesco; Pozharliev, Rumen Ivaylov; Della Sala, Irene | |
| How Sensory Language Shapes Influencer’s Impact | 2023 | Cascio Rizzo, Giovanni Luca; Berge, Jonah; De Angelis, Matteo; Pozharliev, Rumen Ivaylov | |
| How trust and attachment styles jointly shape job candidates’ AI receptivity | 2024 | Deriu, Valerio; Pozharliev, Rumen Ivaylov; De Angelis, Matteo | |
| I might try it: Marketing actions to reduce consumer disgust toward insect-based food | 2023 | Pozharliev, Rumen Ivaylov; De Angelis, Matteo; Rossi, Dario; Bagozzi, Richard; Amatulli, Cesare | |
| I Prefer Robots: Using Interpersonal Attachments Styles and Consumer Neuroscience to Better Understand Customer Experiences in Human-Robot Interaction | 2019 | Pozharliev, Rumen Ivaylov; Romani, Simona; Rossi, Dario; Verbeke, Willem; Cherubino, Patrizia |