Pozharliev, Rumen Ivaylov

Pozharliev, Rumen Ivaylov  

DIPARTIMENTO DI IMPRESA E MANAGEMENT  

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A picture says more than a thousand words: Using consumer neuroscience to study Instagram users' responses to influencer advertising 2022 Pozharliev, Rumen Ivaylov; De Angelis, Matteo; Rossi, Dario
Anxious Attachment Style and Consumer Physiological Emotional Responses to Human–Robot Service Interactions 2021 Pozharliev, Rumen Ivaylov; Rossi, Dario; De Angelis, Matteo
Attachment styles moderate customer responses to frontline service robots: Evidence from affective, attitudinal, and behavioral measures 2021 Pozharliev, Rumen Ivaylov; De Angelis, Matteo; Rossi, Dario; Romani, Simona; Verbeke, Willem; Cherubino, Patrizia
Augmented Reality Makes Me Feel So Excited: Evidence from Physiological and Self-Reported Measures 2020 Pozharliev, Rumen; De Angelis, Matteo; Rossi, Dario
Consumer self-reported and testosterone responses to advertising of luxury goods in social context 2021 Pozharliev, Rumen Ivaylov; Verbeke, Willem; De Angelis, Matteo; Van Den Bos, Ruud; Peverini, Paolo
Consumers’ Self-Reported and Brain Responses to Advertising Post on Instagram: The effect of Number of Followers and Argument Quality 2022 Pozharliev, Rumen Ivaylov; Rossi, Dario; De Angelis, Matteo
Do not put the blame on me: Asymmetric responses to service outcome with autonomous vehicles versus human agents In corso di stampa Pozharliev, Rumen Ivaylov; De Angelis, Matteo; Donato, Carmela; Rossi, Dario
Framing a Trust Game as a Power Game Greatly affects Interbrain Synchronicity between Trustor and Trustee 2019 Sun, Haoye; Verbeke, Willem; Pozharliev, Rumen Ivaylov; Bagozzi, Richard; Babiloni, Fabio; Wang, Lei
HOW LANGUAGE AROUSAL SHAPES RESPONSES TO INFLUENCERSPONSORED CONTENT 2022 Cascio Rizzo, Giovanni Luca; De Angelis, Matteo; Pozharliev, Rumen Ivaylov; Villarroel Ordenes, Francisco Javier; Costabile, Michele
I might try it: Marketing actions to reduce consumer disgust toward insect-based food In corso di stampa Pozharliev, Rumen Ivaylov; De Angelis, Matteo; Rossi, Dario; Bagozzi, Richard; Amatulli, Cesare
I Prefer Robots: Using Interpersonal Attachments Styles and Consumer Neuroscience to Better Understand Customer Experiences in Human-Robot Interaction 2019 Pozharliev, Rumen Ivaylov; Romani, Simona; Rossi, Dario; Verbeke, Willem; Cherubino, Patrizia
La mente del consumatore: Guida applicata al neuromarketing e alla consumer neuroscience 2020 Pozharliev, Rumen Ivaylov; Cherubino, Patrizia
Merely being with you increases my attention to luxury products: Using EEG to understand consumers' emotional experience with luxury branded products 2015 Pozharliev, RUMEN IVAYLOV; Verbeke, Willem JMI; Van Strien, Jan W.; Bagozzi, Richard P.
Neurophysiologic Measures of Advertising Effectiveness in Social Context 2016 Pozharliev, Rumen Ivaylov; Verbeke, Willem
Preference Inferences from Eye-Related Cues in Sales-Consumer Settings: ERP Timing and Localization in Relation to Inferring Performance and Oxytocin Receptor (OXTR) Gene Polymorphisms 2016 Verbeke, Willem; Pozharliev, RUMEN IVAYLOV
Robot e clienti nel settore dell'ospitalità 2021 Pozharliev, Rumen Ivaylov
Social Consumer Neuroscience: Neurophysiological Measures of Advertising Effectiveness in a Social Context 2017 Pozharliev, RUMEN IVAYLOV; Verbeke, Willem JMI; Bagozzi, Richard P.
Social Neuromarketing: The role of social context in measuring advertising effectiveness 2017 Pozharliev, RUMEN IVAYLOV
The effect of augmented reality versus traditional advertising: a comparison between neurophysiological and self-reported measures 2022 Pozharliev, Rumen Ivaylov; De Angelis, Matteo; Rossi, Dario
The effect of number of followers and argument quality on online users’ automatic responses to Instagram advertising post 2021 Pozharliev, Rumen Ivaylov; De Angelis, Matteo; Rossi, Dario; Gazcek, Piotr