Pozharliev, Rumen Ivaylov
Pozharliev, Rumen Ivaylov
DIPARTIMENTO DI IMPRESA E MANAGEMENT
Anxious Attachment Style and Consumer Physiological Emotional Responses to Human–Robot Service Interactions
2021 Pozharliev, Rumen Ivaylov; Rossi, Dario; De Angelis, Matteo
Attachment styles moderate customer responses to frontline service robots: Evidence from affective, attitudinal, and behavioral measures
2021 Pozharliev, Rumen Ivaylov; De Angelis, Matteo; Rossi, Dario; Romani, Simona; Verbeke, Willem; Cherubino, Patrizia
Augmented Reality Makes Me Feel So Excited: Evidence from Physiological and Self-Reported Measures
2020 Pozharliev, Rumen; De Angelis, Matteo; Rossi, Dario
Consumer self-reported and testosterone responses to advertising of luxury goods in social context
2021 Pozharliev, Rumen Ivaylov; Verbeke, Willem; De Angelis, Matteo; Van Den Bos, Ruud; Peverini, Paolo
Consumers’ Self-Reported and Brain Responses to Advertising Post on Instagram: The effect of Number of Followers and Argument Quality
2022 Pozharliev, Rumen Ivaylov; Rossi, Dario; De Angelis, Matteo
Do not put the blame on me: Asymmetric responses to service outcome with autonomous vehicles versus human agents
In corso di stampa Pozharliev, Rumen Ivaylov; De Angelis, Matteo; Donato, Carmela; Rossi, Dario
The effect of augmented reality versus traditional advertising: a comparison between neurophysiological and self-reported measures
2022 Pozharliev, Rumen Ivaylov; De Angelis, Matteo; Rossi, Dario
The effect of number of followers and argument quality on online users’ automatic responses to Instagram advertising post
2021 Pozharliev, Rumen Ivaylov; De Angelis, Matteo; Rossi, Dario; Gazcek, Piotr
Framing a Trust Game as a Power Game Greatly affects Interbrain Synchronicity between Trustor and Trustee
2019 Sun, Haoye; Verbeke, Willem; Pozharliev, Rumen Ivaylov; Bagozzi, Richard; Babiloni, Fabio; Wang, Lei
“I am resting but rest less well with you.” The moderating effect of anxious attachment style on alpha power during EEG resting state in a social context
2014 Verbeke, Willem JMI; Pozharliev, RUMEN IVAYLOV; Van Strien, Jan; Belschak, Frank; Bagozzi, Richard P.
I Prefer Robots: Using Interpersonal Attachments Styles and Consumer Neuroscience to Better Understand Customer Experiences in Human-Robot Interaction
2019 Pozharliev, Rumen Ivaylov; Romani, Simona; Rossi, Dario; Verbeke, Willem; Cherubino, Patrizia
La mente del consumatore: Guida applicata al neuromarketing e alla consumer neuroscience
2020 Pozharliev, Rumen Ivaylov; Cherubino, Patrizia
Merely being with you increases my attention to luxury products: Using EEG to understand consumers' emotional experience with luxury branded products
2015 Pozharliev, RUMEN IVAYLOV; Verbeke, Willem JMI; Van Strien, Jan W.; Bagozzi, Richard P.
Neurophysiologic Measures of Advertising Effectiveness in Social Context
2016 Pozharliev, Rumen Ivaylov; Verbeke, Willem
A picture says more than a thousand words: Using consumer neuroscience to study Instagram users' responses to influencer advertising
2022 Pozharliev, Rumen Ivaylov; De Angelis, Matteo; Rossi, Dario
Preference Inferences from Eye-Related Cues in Sales-Consumer Settings: ERP Timing and Localization in Relation to Inferring Performance and Oxytocin Receptor (OXTR) Gene Polymorphisms
2016 Verbeke, Willem; Pozharliev, RUMEN IVAYLOV
Robot e clienti nel settore dell'ospitalità
2021 Pozharliev, Rumen Ivaylov
Social Consumer Neuroscience: Neurophysiological Measures of Advertising Effectiveness in a Social Context
2017 Pozharliev, RUMEN IVAYLOV; Verbeke, Willem JMI; Bagozzi, Richard P.
Social Neuromarketing: The role of social context in measuring advertising effectiveness
2017 Pozharliev, RUMEN IVAYLOV
Using neuroscience and interpersonal attachment styles to better understand consumer experiences from consumers’ interactions with intelligent technology
2019 Pozharliev, Rumen Ivaylov; Romani, Simona; Cherubino, Patrizia