This contribution aims to clarify the role of corporate social responsibility (CSR) as an issue of governance and a strategic tool more than a mere communication activity, with a potential impact on both organizations and their economic and financial performance. The analysis focuses on how CSR investments can create value for companies and for stakeholders in general. This can occur if the related benefits exceed the related costs, generating a favorable balance toward what we called the virtuous cycle of CSR. This cycle is made up of four steps – decision, design, action and result – that define a potential value creation path that a responsible firm can take, assuming that it integrates a social agenda into its competitive strategy and assuming that the market appreciates real and effective social efforts of companies.

Bringing theory to practice: how to extract value from corporate social responsibility / Izzo, MARIA FEDERICA. - In: JOURNAL OF GLOBAL RESPONSIBILITY. - ISSN 2041-2568. - 5:(2014), pp. 22-44. [10.1108/JGR-10-2013-0013]

Bringing theory to practice: how to extract value from corporate social responsibility

IZZO, MARIA FEDERICA
2014

Abstract

This contribution aims to clarify the role of corporate social responsibility (CSR) as an issue of governance and a strategic tool more than a mere communication activity, with a potential impact on both organizations and their economic and financial performance. The analysis focuses on how CSR investments can create value for companies and for stakeholders in general. This can occur if the related benefits exceed the related costs, generating a favorable balance toward what we called the virtuous cycle of CSR. This cycle is made up of four steps – decision, design, action and result – that define a potential value creation path that a responsible firm can take, assuming that it integrates a social agenda into its competitive strategy and assuming that the market appreciates real and effective social efforts of companies.
Bringing theory to practice: how to extract value from corporate social responsibility / Izzo, MARIA FEDERICA. - In: JOURNAL OF GLOBAL RESPONSIBILITY. - ISSN 2041-2568. - 5:(2014), pp. 22-44. [10.1108/JGR-10-2013-0013]
File in questo prodotto:
File Dimensione Formato  
JGR con ISSN.pdf

Solo gestori archivio

Descrizione: Contributo edito con indicazione ISSN
Tipologia: Versione dell'editore
Licenza: DRM non definito
Dimensione 641.32 kB
Formato Adobe PDF
641.32 kB Adobe PDF   Visualizza/Apri
Pubblicazioni consigliate

Caricamento pubblicazioni consigliate

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/11385/96181
Citazioni
  • Scopus 13
  • ???jsp.display-item.citation.isi??? 12
social impact