In settings characterized by high technological intensity, such as the television industry, change is often driven by innovation. This has impor- tant implications for the way firms create, capture and deliver value (i.e. firms’ business model). Ample research has focused mainly on technolog- ical innovation overlooking an important dimension of business models: the customer. This conceptual paper fills this gap by explicitly incorpo- rating both drivers in the design of Tv business models. By doing so, we contribute to the growing literature on business models and offer a refer- ence framework for both managers and academics interested in under- standing business model dynamics in the television industry.

Business model e driver di sviluppo nel settore televisivo / Corbo, Leonardo; Pirolo, Luca. - In: MICRO & MACRO MARKETING. - ISSN 1121-4228. - 1:XXIII(2014), pp. 67-89. [10.1431/76500]

Business model e driver di sviluppo nel settore televisivo

CORBO, LEONARDO;PIROLO, LUCA
2014

Abstract

In settings characterized by high technological intensity, such as the television industry, change is often driven by innovation. This has impor- tant implications for the way firms create, capture and deliver value (i.e. firms’ business model). Ample research has focused mainly on technolog- ical innovation overlooking an important dimension of business models: the customer. This conceptual paper fills this gap by explicitly incorpo- rating both drivers in the design of Tv business models. By doing so, we contribute to the growing literature on business models and offer a refer- ence framework for both managers and academics interested in under- standing business model dynamics in the television industry.
Business Model; new media; Innovation; creative industries
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Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/11385/90981
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