Forecasting demand is a crucial issue for driving efficient operations management plans. This is especially the case in the fashion industry, where demand uncertainty, lack of historical data and seasonal trends usually coexist. Many approaches to this issue have been proposed in the literature over the past few decades. In this paper, forecasting methods are compared with the aim of linking approaches to the market features.
Demand Forecasting in the Fashion Industry: A Review / Maria Elena, Nenni; Giustiniano, Luca; Pirolo, Luca. - In: INTERNATIONAL JOURNAL OF ENGINEERING BUSINESS MANAGEMENT. - ISSN 1847-9790. - 37:5(2013), pp. 1-6. [10.5772/56840]
Demand Forecasting in the Fashion Industry: A Review
GIUSTINIANO, LUCA;PIROLO, LUCA
2013
Abstract
Forecasting demand is a crucial issue for driving efficient operations management plans. This is especially the case in the fashion industry, where demand uncertainty, lack of historical data and seasonal trends usually coexist. Many approaches to this issue have been proposed in the literature over the past few decades. In this paper, forecasting methods are compared with the aim of linking approaches to the market features.
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