In order to understand individual factors of the consumption behaviour, this study focuses on the relation between personality and pathological buying. The temperamental and characterial traits model have been used to study personality, hypothesizing that only characterial traits contribute to increase the probability to become pathological shoppers. Sixty-five Italians participated to this study. A logistic regression analysis shows that Cooperativeness and Self-Transcendence are significant in determining pathological buying. This is the first study, to our knowledge, that verifies that pathological buying depends on dynamics personality traits, influenced by social factors. Notable marketing implications are discussed.

Shopping e personalità: l'influenza dei tratti caratteriali nell’acquisto patologico / DE GIOVANNI, Livia; A., Callea; A., Pedon. - In: MICRO & MACRO MARKETING. - ISSN 1121-4228. - 2:XXII(2013), pp. 233-250.

Shopping e personalità: l'influenza dei tratti caratteriali nell’acquisto patologico

DE GIOVANNI, LIVIA;
2013

Abstract

In order to understand individual factors of the consumption behaviour, this study focuses on the relation between personality and pathological buying. The temperamental and characterial traits model have been used to study personality, hypothesizing that only characterial traits contribute to increase the probability to become pathological shoppers. Sixty-five Italians participated to this study. A logistic regression analysis shows that Cooperativeness and Self-Transcendence are significant in determining pathological buying. This is the first study, to our knowledge, that verifies that pathological buying depends on dynamics personality traits, influenced by social factors. Notable marketing implications are discussed.
Pathological buying; Consumptions; Personality; Characterial traits; Social factors; Logistic regression
Shopping e personalità: l'influenza dei tratti caratteriali nell’acquisto patologico / DE GIOVANNI, Livia; A., Callea; A., Pedon. - In: MICRO & MACRO MARKETING. - ISSN 1121-4228. - 2:XXII(2013), pp. 233-250.
File in questo prodotto:
File Dimensione Formato  
Micro&MacroMarkt_2013.pdf

Solo gestori archivio

Tipologia: Documento in Post-print
Licenza: DRM non definito
Dimensione 719.57 kB
Formato Adobe PDF
719.57 kB Adobe PDF   Visualizza/Apri
Pubblicazioni consigliate

Caricamento pubblicazioni consigliate

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/11385/74860
Citazioni
  • Scopus ND
  • ???jsp.display-item.citation.isi??? ND
social impact