This text presents a synthesis of some interesting approaches to analysing the language and discourse characteristic of Barack Obama's political communication in the light of current trends in this area. Examples are given of the following methodologies: lexical approaches based on word frequencies, collocations and conceptual metaphors; the role of defining terms; the use of narrative structures. Obama's effective use of multimodality and the web are also touched on here. The overall analysis confirms that he is in the forefront of current trends toward personalisation in political communication and political marketing of a political persona.

Trends in Political Communication: Analytical Approaches to the Political Discourse of Barack Obama / Lombardo, LINDA JEAN. - In: ENGLISHES. - ISSN 1593-2494. - STAMPA. - 15:44-45(2011), pp. 5-28.

Trends in Political Communication: Analytical Approaches to the Political Discourse of Barack Obama

LOMBARDO, LINDA JEAN
2011

Abstract

This text presents a synthesis of some interesting approaches to analysing the language and discourse characteristic of Barack Obama's political communication in the light of current trends in this area. Examples are given of the following methodologies: lexical approaches based on word frequencies, collocations and conceptual metaphors; the role of defining terms; the use of narrative structures. Obama's effective use of multimodality and the web are also touched on here. The overall analysis confirms that he is in the forefront of current trends toward personalisation in political communication and political marketing of a political persona.
political communication; political discourse
Trends in Political Communication: Analytical Approaches to the Political Discourse of Barack Obama / Lombardo, LINDA JEAN. - In: ENGLISHES. - ISSN 1593-2494. - STAMPA. - 15:44-45(2011), pp. 5-28.
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Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/11385/42055
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