Assessing Communication. Integrated Approaches in Political, Social and Business Context

What are the relationships between news media and public relations? What happens when a negative event seems to destroy many years of corporate’s good reputation? Is the credibility really a transferable value? Are the public relation activities social and intangible issues? And how to how to use the media management and public relations to reverse the corporate and/or personal image tarnished by the media? What is the “mud machine” in political communication and how to contrast it? How to measure and to evaluate the communication quality? What is the AVE method? Many and apparently different questions, concerning several topics. But all framed in a fundamental question: is it possible to assess the communication? And how? This book tries to give some answers, presenting theoretical approaches, methodologies and case histories coming from public relations, media studies, political communication. An innovative approach to important but still poorly analysed issues in the communication studies.