The chapter aims to map the place of price personalization against the broader conceptual backdrop of personalization practices in consumer law. In so doing, it looks both into the general theoretical framework of personalization and into some specific instances where other contract terms intertwine with price personalization.
Davola, Antonio; Esposito, Fabrizio; Grochowski, Mateusz. (2025). Price Personalization versus Contract Terms Personalization: Mapping the Complexity. In M. Grochowski; F. Esposito (Eds.), The Cambridge Handbook of Algorithmic Price Personalization and the Law (pp. 65-87). Cambridge University Press. Isbn: 9781009367912. Doi: 10.1017/9781009367912.005.
Price Personalization versus Contract Terms Personalization: Mapping the Complexity
Antonio Davola;
2025
Abstract
The chapter aims to map the place of price personalization against the broader conceptual backdrop of personalization practices in consumer law. In so doing, it looks both into the general theoretical framework of personalization and into some specific instances where other contract terms intertwine with price personalization.
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