The advertising markets raise several issues for the conduct of competition policy that are related to the unconventional nature of the market and its functioning. In this paper we take a first pass at these.
Calvano, Emilio; Jullien, Bruno. (2012). Issues in online advertising and competition policy: A two-sided market perspective. In Joseph E. Harrington Jr & Yannis Katsoulacos (Eds.), Recent Advances in the Analysis of Competition Policy and Regulation (pp. 179-197). Edward Elgar Publishing. Isbn: 9781781005682. Doi: 10.4337/9781781005682.00016.
Issues in online advertising and competition policy: A two-sided market perspective
CALVANO, EMILIO;
2012
Abstract
The advertising markets raise several issues for the conduct of competition policy that are related to the unconventional nature of the market and its functioning. In this paper we take a first pass at these.
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