Benetton, known for its colourful clothes, is truly a global company that had grown within 40 years (founded officially in 1965) from a small family business into a EUR 11 billion business.
Lechner, Christian; Rigamonti, E; Dowling, M. (2011). Benetton vs. Inditex and H&M: Another Falling Star?. In Joachim Zentes , Bernhard Swoboda, Dirk Morschett (Eds.), Fallstudien zum Internationalen Management (pp. 103-131). Gabler Verlag. Isbn: 978-3-8349-2967-9. Doi: 10.1007/978-3-8349-6793-0_8.
Benetton vs. Inditex and H&M: Another Falling Star?
Lechner C
;
2011
Abstract
Benetton, known for its colourful clothes, is truly a global company that had grown within 40 years (founded officially in 1965) from a small family business into a EUR 11 billion business.
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