Artificial intelligence increasingly attracts attention and investments. However, appropriating value from this general-purpose technology (GPT) can be difficult. To understand these challenges, this article analyzes why IBM failed to generate significant profits from IBM Watson Health despite its promising starting points. The findings suggest that, considering the characteristics of GPT, an overly closed approach for taking it to market contributed to the failure. Furthermore, conditions such as the immaturity and the complexity of the application field intensified the challenges. This study suggests that using a strong appropriability regime in open innovation can enhance the appropriation of value from a GPT.

How to appropriate value from general-purpose technology by applying open innovation / Yang, J.; Chesbrough, Henry William; Hurmelinna-Laukkanen, P. - In: CALIFORNIA MANAGEMENT REVIEW. - ISSN 0008-1256. - 64:3(2022), pp. 24-48. [10.1177/0008125621104178]

How to appropriate value from general-purpose technology by applying open innovation

Chesbrough H;
2022

Abstract

Artificial intelligence increasingly attracts attention and investments. However, appropriating value from this general-purpose technology (GPT) can be difficult. To understand these challenges, this article analyzes why IBM failed to generate significant profits from IBM Watson Health despite its promising starting points. The findings suggest that, considering the characteristics of GPT, an overly closed approach for taking it to market contributed to the failure. Furthermore, conditions such as the immaturity and the complexity of the application field intensified the challenges. This study suggests that using a strong appropriability regime in open innovation can enhance the appropriation of value from a GPT.
innovation management, intellectual property, open innovation, patents, general-purpose technology, artificial intelligence, appropriability, appropriation
How to appropriate value from general-purpose technology by applying open innovation / Yang, J.; Chesbrough, Henry William; Hurmelinna-Laukkanen, P. - In: CALIFORNIA MANAGEMENT REVIEW. - ISSN 0008-1256. - 64:3(2022), pp. 24-48. [10.1177/0008125621104178]
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11385/224287
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