How Genuino Applies Blockchain Technology in the Collectibles Industry

This chapter analyses the blockchain implemented by Genuino in the collectibles industry. Since collectibles are subject to high risk of counterfeiting and fake replications, blockchain technology can help substantially to ensure transparency, originality, ownership, and data security and protection. Two methods to use blockchain in the industry seem to be the most widespread today: creating digital native collectibles on blockchain and transposing physical objects into the blockchain by creating digital twins. By using blockchain, new consumer clusters emerge, highlighting the need to modernize both the traditional economies and the current business models.