In this chapter we take the opportunity to observe the response of Italian universities to two successive waves of research assessments, culminating into national rankings. We observe the differences in media coverage obtained by the universities between the first ever ranking instance, where universities were unprepared to manage the results, and the second wave of rankings, where universities were fully prepared and aware of the potential consequences on their image and reputation. The first wave of rankings is modelled as an external shock, where the determinants of university visibility were uniquely the number of podiums and top-ranking positions received. However, this changed in the second wave. Building on several theoretical perspectives around university image such as attitude formation theory in social psychology, customer satisfaction and brand equity in marketing, studies of organizational image in organizational theory, and studies in public relations, we posit an adaptive behaviour by universities, to reframe and manipulate the communication around the second wave of rankings to boost their image. Regression results are consistent with the two scenarios, telling a story of adaptation and strategic cognitive framing and categorization.

Institutional responses to university rankings: A tale of adaptation and cognitive framing / Bonaccorsi, A.; Belingheri, P.; Blasi, B.; Romagnosi, S.. - (2021), pp. 210-230. [10.4337/9781788974981.00026]

Institutional responses to university rankings: A tale of adaptation and cognitive framing

Belingheri P.;
2021

Abstract

In this chapter we take the opportunity to observe the response of Italian universities to two successive waves of research assessments, culminating into national rankings. We observe the differences in media coverage obtained by the universities between the first ever ranking instance, where universities were unprepared to manage the results, and the second wave of rankings, where universities were fully prepared and aware of the potential consequences on their image and reputation. The first wave of rankings is modelled as an external shock, where the determinants of university visibility were uniquely the number of podiums and top-ranking positions received. However, this changed in the second wave. Building on several theoretical perspectives around university image such as attitude formation theory in social psychology, customer satisfaction and brand equity in marketing, studies of organizational image in organizational theory, and studies in public relations, we posit an adaptive behaviour by universities, to reframe and manipulate the communication around the second wave of rankings to boost their image. Regression results are consistent with the two scenarios, telling a story of adaptation and strategic cognitive framing and categorization.
9781788974974
Higher Education; Ranking; University
Institutional responses to university rankings: A tale of adaptation and cognitive framing / Bonaccorsi, A.; Belingheri, P.; Blasi, B.; Romagnosi, S.. - (2021), pp. 210-230. [10.4337/9781788974981.00026]
File in questo prodotto:
File Dimensione Formato  
[16] Institutional Responses to University Rankings - Chapter Hazelkorn - Sent for Review.pdf

Solo gestori archivio

Tipologia: Documento in Pre-print
Licenza: Tutti i diritti riservati
Dimensione 1.66 MB
Formato Adobe PDF
1.66 MB Adobe PDF   Visualizza/Apri
Pubblicazioni consigliate

Caricamento pubblicazioni consigliate

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/11385/221038
Citazioni
  • Scopus 0
  • ???jsp.display-item.citation.isi??? ND
social impact