In Italy, the recent gradual liberalization of the retail market has led to an increase in competition and innovation. In this context, new and more flexible forms of organization have emerged, and franchising in particular has undergone a strong expansion. The main purpose of this work is to present a complete framework of the Italian franchising and to analyse its role, structural characteristics, trend and development in the context of the European market.

Franchising in Italy: Trends and Development / De Luca, P.; Majocchi, Antonio; Pavione, Enrica. - (2003), pp. 299-330.

Franchising in Italy: Trends and Development

MAJOCCHI, ANTONIO;
2003

Abstract

In Italy, the recent gradual liberalization of the retail market has led to an increase in competition and innovation. In this context, new and more flexible forms of organization have emerged, and franchising in particular has undergone a strong expansion. The main purpose of this work is to present a complete framework of the Italian franchising and to analyse its role, structural characteristics, trend and development in the context of the European market.
080800963X
International frnachising; Italian market; internationalisation
Franchising in Italy: Trends and Development / De Luca, P.; Majocchi, Antonio; Pavione, Enrica. - (2003), pp. 299-330.
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Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/11385/196794
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