In Italy, the recent gradual liberalization of the retail market has led to an increase in competition and innovation. In this context, new and more flexible forms of organization have emerged, and franchising in particular has undergone a strong expansion. The main purpose of this work is to present a complete framework of the Italian franchising and to analyse its role, structural characteristics, trend and development in the context of the European market.
DE LUCA, P.; Majocchi, Antonio; Pavione, Enrica. (2003). Franchising in Italy: Trends and Development. In Alon, I.; Welsh D. H. B. (Eds.), International Franchising in Industrialized Markets: Northern and Western Europe (pp. 299-330). Carl Heymanns Verlag. Isbn: 080800963X.
Franchising in Italy: Trends and Development
MAJOCCHI, ANTONIO;
2003
Abstract
In Italy, the recent gradual liberalization of the retail market has led to an increase in competition and innovation. In this context, new and more flexible forms of organization have emerged, and franchising in particular has undergone a strong expansion. The main purpose of this work is to present a complete framework of the Italian franchising and to analyse its role, structural characteristics, trend and development in the context of the European market.
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