The recent commercial expansion of social media platforms challenges their origin as places of networking and community building and raises important questions as regards their status as institutional entities. After briefly reviewing the literature on platforms and ecosystems, we conduct a longitudinal case study of TripAdvisor. Our findings show the critical role networking and social data have historically played in positioning TripAdvisor as a hub in a vast digital travel ecosystem. At the same time, our analysis unravels the growing diversification of data types linked to the roles performed by different types of actors (e.g. end users, advertisers, business owners, online travel agencies). The shifting nature of these roles and the data types they produce largely account for the patterns of platform evolution and its market position.

Platform Evolution: A Study of TripAdvisor / Alaimo, Cristina; Kallinikos, Jannis; Valderrama-Venegas, Erika. - (2020), pp. 5462-5471. [10.24251/HICSS.2020.672]

Platform Evolution: A Study of TripAdvisor

Alaimo, Cristina
;
Kallinikos, Jannis;
2020

Abstract

The recent commercial expansion of social media platforms challenges their origin as places of networking and community building and raises important questions as regards their status as institutional entities. After briefly reviewing the literature on platforms and ecosystems, we conduct a longitudinal case study of TripAdvisor. Our findings show the critical role networking and social data have historically played in positioning TripAdvisor as a hub in a vast digital travel ecosystem. At the same time, our analysis unravels the growing diversification of data types linked to the roles performed by different types of actors (e.g. end users, advertisers, business owners, online travel agencies). The shifting nature of these roles and the data types they produce largely account for the patterns of platform evolution and its market position.
978-0-9981331-3-3
Platform Evolution: A Study of TripAdvisor / Alaimo, Cristina; Kallinikos, Jannis; Valderrama-Venegas, Erika. - (2020), pp. 5462-5471. [10.24251/HICSS.2020.672]
File in questo prodotto:
File Dimensione Formato  
0540.pdf

Open Access

Tipologia: Documento in Post-print
Licenza: Creative commons
Dimensione 631.53 kB
Formato Adobe PDF
631.53 kB Adobe PDF Visualizza/Apri
Pubblicazioni consigliate

Caricamento pubblicazioni consigliate

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/11385/192883
Citazioni
  • Scopus 1
  • ???jsp.display-item.citation.isi??? ND
social impact