Making sense of party strategy innovation: challenge to ideology and conflict-mobilisation as dimensions of party competition

This article develops a pooled comparative analysis aimed at addressing two of the three overarching research questions of the special issue. It first discuss an ‘end of ideology’ research question: that is, whether party constituencies and party strategy show clear challenges to classic twentieth century ideological alignments. Second, it investigates the type of issue strategy that parties employ in this new ideological environment, expecting mainstream parties to stress a problem-solving approach, while challenger parties should favour a conflict-mobilisation strategy. Finally, the article combines these two fundamental dimensions (ideological consistency; reliance on problem-solving vs. conflict-mobilisation strategies) in order to identify party strategy innovations in current West European elections.