Conviene, all'impresa che persegue il profitto, agire in modo responsabile?

The author proposes a rethinking of Corporate Social Responsibility in connection with consumer responsibility. By overcoming the profit / no profit alternative, the responsible choice should be rethought as a result of a community cognitive process. It is easier for a Company to assume responsible behavior in front of a competent consumer and a public guarantee on the market informations. Even the consumer, in making his economic decision, performs an act that also has civil and political significance