“Certainly to be able to walk into the room with IP […] that is an advantage” The paper explores trends and features of one of the most visible IP management practices, IP licensing, in the context of start-ups, accessing external technology at the outset of their lifetime. In particular, it compares start-ups and incumbent firms, in terms of licensing strategy pursued, role of in-licensed technologies relative to the internal innovation process and IP management strategies successively implemented. A mixed-method study is presented using quantitative data on licensing deals from the USA SEC and cases on start-up companies involved in in-bound technology licensing. Evidence indicates start-ups have different IP licensing strategies than incumbents and their successive IP management strategies are more flexible than for incumbents.
|Titolo:||Walking into the Room with IP: Exploring Start-ups’ IP Licensing Strategy|
|Autori interni:||BELINGHERI, PAOLA|
LEONE, MARIA ISABELLA
|Data di pubblicazione:||Being printed|
|Appare nelle tipologie:||01.1 - Articolo su rivista (Article)|
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|MD-04-2016-0227.pdf||Walking into the room||647.58 kB||Adobe PDF||Documento in Post-print||Administrator|