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EnglishThrough the exploitation of individual CREATIVITY, skill and talent, creative industries generate a potential for wealth and job creation by the means of the development and exploitation of INTELLECTUAL PROPERTY rights. These activities can be divided into two main components: the creative production and the complementary resources and activities to bring the outcome of the creative efforts to the markets. Based on a value chain perspective these industries are defined in four different phases: origination, production, distribution and consumption of the creative outcome. While the origination and production phases are characterized by a limited potential for gaining economies of scale and thus by small operators, the distribution and consumption ones can be dominated by large firms.
| Titolo: | Creative Industries The Palgrave Encyclopedia of Strategic Management |
| Autori: | |
| Data di pubblicazione: | 2013 |
| Abstract: | Through the exploitation of individual CREATIVITY, skill and talent, creative industries generate a potential for wealth and job creation by the means of the development and exploitation of INTELLECTUAL PROPERTY rights. These activities can be divided into two main components: the creative production and the complementary resources and activities to bring the outcome of the creative efforts to the markets. Based on a value chain perspective these industries are defined in four different phases: origination, production, distribution and consumption of the creative outcome. While the origination and production phases are characterized by a limited potential for gaining economies of scale and thus by small operators, the distribution and consumption ones can be dominated by large firms. |
| Handle: | http://hdl.handle.net/11385/117192 |
| ISBN: | 9781137294678 |
| Appare nelle tipologie: | 02.5 - Voce di enciclopedia (Encyclopaedia entrie) |
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