Through the exploitation of individual CREATIVITY, skill and talent, creative industries generate a potential for wealth and job creation by the means of the development and exploitation of INTELLECTUAL PROPERTY rights. These activities can be divided into two main components: the creative production and the complementary resources and activities to bring the outcome of the creative efforts to the markets. Based on a value chain perspective these industries are defined in four different phases: origination, production, distribution and consumption of the creative outcome. While the origination and production phases are characterized by a limited potential for gaining economies of scale and thus by small operators, the distribution and consumption ones can be dominated by large firms.

Creative Industries The Palgrave Encyclopedia of Strategic Management / Boccardelli, Paolo. - (2013), pp. 80-85. [10.1057/9781137294678.0151]

Creative Industries The Palgrave Encyclopedia of Strategic Management

BOCCARDELLI, PAOLO
2013

Abstract

Through the exploitation of individual CREATIVITY, skill and talent, creative industries generate a potential for wealth and job creation by the means of the development and exploitation of INTELLECTUAL PROPERTY rights. These activities can be divided into two main components: the creative production and the complementary resources and activities to bring the outcome of the creative efforts to the markets. Based on a value chain perspective these industries are defined in four different phases: origination, production, distribution and consumption of the creative outcome. While the origination and production phases are characterized by a limited potential for gaining economies of scale and thus by small operators, the distribution and consumption ones can be dominated by large firms.
9781137294678
creativity cultural industries design and fashion films and performing arts intellectual property rights project-based organization publishing software
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Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/11385/117192
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