MARCHEGIANI, LUCIA
MARCHEGIANI, LUCIA
GRADUATE SCHOOL
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Adapting to the digital wave: tour guides’ role perception and technological integration in the cultural ecosystem
2024 Marchegiani, Lucia; Nasta, Luigi; Pirolo, Luca
Business outcomes of outsourcing: lessons from management research
2015 Giustiniano, Luca; Marchegiani, Lucia; Peruffo, Enzo; Pirolo, Luca
Facing revenues uncertainties in public industries: the design of business models for satellite service
2009 Peruffo, Enzo; Marchegiani, Lucia; Pirolo, Luca
Heterogeneous business models and heterogeneity in networked services: do they lead to heterogeneous performances, also?
2005 Boccardelli, Paolo; Marchegiani, Lucia
L'Evoluzione dei modelli di business nella telefonia mobile di terza generazione
2003 Boccardelli, Paolo; Marchegiani, Lucia
Leverage-the-Neighbor: pursuing international networks to sustain internationalization strategy
2006 Peruffo, Enzo; Marchegiani, Lucia; Pirolo, Luca
Management dei servizi satellitari. Modelli di business nell’esperienza europea
2011 Pirolo, Luca; Marchegiani, Lucia; Peruffo, Enzo
New Architectures for MMS Business Models: Evidences from the Italian Market
2004 Marchegiani, Lucia; Pirolo, Luca
Systemic approach to the internazionalization of firms: the role of knowledge, innovation and social capital
2007 Peruffo, Enzo; Marchegiani, Lucia; Pirolo, Luca