Sfoglia per Rivista
Mostrati risultati da 1 a 4 di 4
Brand hate
2016 Romani, Simona; Lia, Zarantonello; Silvia, Grappi; Richard P., Bagozzi
Consumer negativity towards brands - Guest Editorial
2019 Silvia, Grappi; Lia, Zarantonello; Romani, Simona
Do your employees think your slogan is “fake news?” A framework for understanding the impact of fake company slogans on employees
2020 Lee, L. W.; Hannah, D.; Mccarthy, Ian Paul
Price misleading advertising: effects on trustworthiness toward the source of information and willingness to buy
2006 Romani, Simona
Titolo | Data di pubblicazione | Autore(i) | File |
---|---|---|---|
Brand hate | 2016 | Romani, Simona; Lia, Zarantonello; Silvia, Grappi; Richard P., Bagozzi | |
Consumer negativity towards brands - Guest Editorial | 2019 | Silvia, Grappi; Lia, Zarantonello; Romani, Simona | |
Do your employees think your slogan is “fake news?” A framework for understanding the impact of fake company slogans on employees | 2020 | Lee, L. W.; Hannah, D.; Mccarthy, Ian Paul | |
Price misleading advertising: effects on trustworthiness toward the source of information and willingness to buy | 2006 | Romani, Simona |
Mostrati risultati da 1 a 4 di 4
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