This paper focuses on consumer-brand relationships on the West Bank, one of the Palestinian territories. Our concern is to address the reproduction-resistance dimension of local consumption practices, Results will be interpreted from the point of view of local subjects in an ethnoconsumerist perspective.
Consumer – brand relationships in West Bank. Non-western grounded theory? / D., Dalli; Romani, Simona; H., Sadeh. - In: FINANZA MARKETING E PRODUZIONE. - ISSN 1593-2230. - (2009), pp. 48-64.
Consumer – brand relationships in West Bank. Non-western grounded theory?
ROMANI, SIMONA;
2009
Abstract
This paper focuses on consumer-brand relationships on the West Bank, one of the Palestinian territories. Our concern is to address the reproduction-resistance dimension of local consumption practices, Results will be interpreted from the point of view of local subjects in an ethnoconsumerist perspective.
File in questo prodotto:
Non ci sono file associati a questo prodotto.
Pubblicazioni consigliate
I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
