4AD is a British independent record label founded in 1980 by Ivo Watts-Russell and Peter Kent, financially supported by the Beggars Banquet group (currently still one of the world’s largest, most influential independent label groups), that used it a testing laboratory. Martin Mills of Beggars Banquet owned the label outright until he gave half his shares to Ivo. At the end of 1981, Kent stopped working with Ivo at 4AD and started another business. In 1999 Ivo left 4AD, finding refuge in New Mexico.
Individual exposure, elaboration and somatization of competing institutional logics: the paradoxical case of Ivo Watts-Russell / e Cunha, Miguel Pina; Giustiniano, Luca. - (2020).
Individual exposure, elaboration and somatization of competing institutional logics: the paradoxical case of Ivo Watts-Russell
Luca Giustiniano
2020
Abstract
4AD is a British independent record label founded in 1980 by Ivo Watts-Russell and Peter Kent, financially supported by the Beggars Banquet group (currently still one of the world’s largest, most influential independent label groups), that used it a testing laboratory. Martin Mills of Beggars Banquet owned the label outright until he gave half his shares to Ivo. At the end of 1981, Kent stopped working with Ivo at 4AD and started another business. In 1999 Ivo left 4AD, finding refuge in New Mexico.
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