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Mostrati risultati da 21 a 36 di 36
Titolo Data di pubblicazione Autore(i) File
Machine learning for marketing on the KNIME Hub: The development of a live repository for marketing applications 2021 Villarroel Ordenes, Francisco Javier; Rosaria, Silipo
Deescalating Arousal in Social Media Complaints: Using Active Listening and Empathy to Enhance Customer Gratitude 2022 Herhausen, Dennis; Grewal, Lauren; Hill, Krista; Roggeveen, Anne; Villarroel Ordenes, Francisco Javier; Grewal, Dhruv
Too good to be true! The effects of number of followers and language intensity on consumer responses to influencers’ sponsored content 2022 Cascio Rizzo, Giovanni Luca; De Angelis, Matteo; Pozharliev, Rumen Ivaylov; Villarroel Ordenes, Francisco Javier; Costabile, Michele
Implications of Service Provider Flexibility on Attitudinal Loyalty 2022 Villarroel Ordenes, Francisco Javier; Farace, Stefania; Humberset Holmøy, Nadine
HOW LANGUAGE AROUSAL SHAPES RESPONSES TO INFLUENCERSPONSORED CONTENT 2022 Cascio Rizzo, Giovanni Luca; De Angelis, Matteo; Pozharliev, Rumen Ivaylov; Villarroel Ordenes, Francisco Javier; Costabile, Michele
Striking Visual Salience in Social Media Brand Posts: Implications for Consumer Sharing 2022 Farace, Stefania; Villarroel Ordenes, Francisco Javier; Grewal, Dhruv; de Ruyter, Ko
The Effect of Multimodal Compositions in Social Media Brand Posts on Purchase Intentions 2022 Farace, Stefania; Villarroel Ordenes, Francisco Javier
Complaint Deescalation Strategies on Social Media 2022 Herhaussen, Dennis; Grewal, Lauren; Hill Cummings, Krista; Roggeveen, Anne L.; Villarroel Ordenes, Francisco Javier; Grewal, Dhruv
Customer experience measurement: implications for customer loyalty 2022 Villarroel Ordenes, Francisco Javier; Diaz Solis, David; Herhausen, Dennis
The future of digital communication research: Considering dynamics and multimodality 2022 Grewal, Dhruv; Herhaussen, Dennis; Ludwig, Stephan; Villarroel Ordenes, Francisco Javier
Bad intentions: Customers’ Negative Reactions to Intentional Failures and Mitigating Conditions 2022 Nazifi, Amin; Roschk, Holger; Villarroel Ordenes, Francisco Javier; Marder, Ben
Meet your Customers: The Marketing Analytics Collection 2023 Villarroel Ordenes, Francisco Javier; Cadili, Roberto
How High Arousal Language Shapes Micro versus Macro Influencers’ Impact 2024 Cascio Rizzo, Giovanni Luca; Villarroel Ordenes, Francisco Javier; Pozharliev, Rumen Ivaylov; De Angelis, Matteo; Costabile, Michele
“ACCEPT, REJECT, OR CUSTOMIZE THIS COOKIE?” EXPLORING THE ROLE OF DECISION DIFFICULTY IN CONSUMERS’ PRIVACY DECISIONS 2025 Lefkeli, Deniz; Gürhan Canli, Zeynep; Karataş, Mustafa; Villarroel Ordenes, Francisco Javier
UNINTENDED CONSEQUENCES OF PRIVACY NOTICES: THE ROLE OF SUSPICION IN CONSUMER DISENGAGEMENT 2025 Lefkeli, Deniz; Gürhan-Canli, Zeynep; Karataş, Mustafa; Villarroel Ordenes, Francisco Javier
When payment options stand out: Payment option salience on the product page increases purchase likelihood In corso di stampa Lefkeli, Deniz; Gurdamar-Okutur, Nazli; Villarroel Ordenes, Francisco Javier
Mostrati risultati da 21 a 36 di 36
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