Sfoglia per Autore
“I am resting but rest less well with you.” The moderating effect of anxious attachment style on alpha power during EEG resting state in a social context
2014 Verbeke, Willem JMI; Pozharliev, Rumen Ivaylov; Van Strien, Jan; Belschak, Frank; Bagozzi, Richard P.
Merely being with you increases my attention to luxury products: Using EEG to understand consumers' emotional experience with luxury branded products
2015 Pozharliev, Rumen Ivaylov; Verbeke, Willem JMI; Van Strien, Jan W.; Bagozzi, Richard P.
Preference Inferences from Eye-Related Cues in Sales-Consumer Settings: ERP Timing and Localization in Relation to Inferring Performance and Oxytocin Receptor (OXTR) Gene Polymorphisms
2016 Verbeke, Willem; Pozharliev, Rumen Ivaylov
Neurophysiologic Measures of Advertising Effectiveness in Social Context
2016 Pozharliev, Rumen Ivaylov; Verbeke, Willem
Social Neuromarketing: The role of social context in measuring advertising effectiveness
2017 Pozharliev, Rumen Ivaylov
Why Some People Just “Can’t Get No Satisfaction”: Secure versus Insecure Attachment Styles Affect One’s “Style of Being in the Social World”
2017 Verbeke, Willem; Belschack, Frank; Bagozzi, Richard P.; Pozharliev, Rumen Ivaylov; Ein Dor, Tsachi
Social Consumer Neuroscience: Neurophysiological Measures of Advertising Effectiveness in a Social Context
2017 Pozharliev, Rumen Ivaylov; Verbeke, Willem JMI; Bagozzi, Richard P.
I Prefer Robots: Using Interpersonal Attachments Styles and Consumer Neuroscience to Better Understand Customer Experiences in Human-Robot Interaction
2019 Pozharliev, Rumen Ivaylov; Romani, Simona; Rossi, Dario; Verbeke, Willem; Cherubino, Patrizia
Using neuroscience and interpersonal attachment styles to better understand consumer experiences from consumers’ interactions with intelligent technology
2019 Pozharliev, Rumen Ivaylov; Romani, Simona; Cherubino, Patrizia
Framing a Trust Game as a Power Game Greatly affects Interbrain Synchronicity between Trustor and Trustee
2019 Sun, Haoye; Verbeke, Willem; Pozharliev, Rumen Ivaylov; Bagozzi, Richard; Babiloni, Fabio; Wang, Lei
Augmented Reality Makes Me Feel So Excited: Evidence from Physiological and Self-Reported Measures
2020 Pozharliev, Rumen Ivaylov; De Angelis, Matteo; Rossi, Dario
La mente del consumatore: Guida applicata al neuromarketing e alla consumer neuroscience
2020 Pozharliev, Rumen Ivaylov; Cherubino, Patrizia
Consumer self-reported and testosterone responses to advertising of luxury goods in social context
2021 Pozharliev, Rumen Ivaylov; Verbeke, Willem; De Angelis, Matteo; Van Den Bos, Ruud; Peverini, Paolo
Robot e clienti nel settore dell'ospitalità
2021 Pozharliev, Rumen Ivaylov
The effect of number of followers and argument quality on online users’ automatic responses to Instagram advertising post
2021 Pozharliev, Rumen Ivaylov; De Angelis, Matteo; Rossi, Dario; Gazcek, Piotr
Attachment styles moderate customer responses to frontline service robots: Evidence from affective, attitudinal, and behavioral measures
2021 Pozharliev, Rumen Ivaylov; De Angelis, Matteo; Rossi, Dario; Romani, Simona; Verbeke, Willem; Cherubino, Patrizia
Anxious Attachment Style and Consumer Physiological Emotional Responses to Human–Robot Service Interactions
2021 Pozharliev, Rumen Ivaylov; Rossi, Dario; De Angelis, Matteo
A picture says more than a thousand words: Using consumer neuroscience to study Instagram users' responses to influencer advertising
2022 Pozharliev, Rumen Ivaylov; De Angelis, Matteo; Rossi, Dario
HOW LANGUAGE AROUSAL SHAPES RESPONSES TO INFLUENCERSPONSORED CONTENT
2022 Cascio Rizzo, Giovanni Luca; De Angelis, Matteo; Pozharliev, Rumen Ivaylov; Villarroel Ordenes, Francisco Javier; Costabile, Michele
Too good to be true! The effects of number of followers and language intensity on consumer responses to influencers’ sponsored content
2022 Cascio Rizzo, Giovanni Luca; De Angelis, Matteo; Pozharliev, Rumen Ivaylov; Villarroel Ordenes, Francisco Javier; Costabile, Michele
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