Sfoglia per Autore LEEFLANG, PIETERS
A Procedure to Estimate Relative Powers in Binary Contacts and an Application to Dutch Football League Results
1971 Leeflang, Pieters; van Praag, B. M. S.
Modelling and Marketing, Two Important Concepts and the Connection Between Them
1973 Leeflang, Pieters; Koerts, J.
The Use of Regional Data in Marketing Models: The Demand for Beer in the Netherlands, Part II: Pooling Regional Data
1982 Leeflang, Pieters; van Duijn, J. J.
The Use of Regional Data in Marketing Models: The Demand for Beer in the Netherlands, Part I: Regional Models
1982 Leeflang, Pieters; van Duijn, J. J.
Some Comments on the Development and Application of Linear Learning Models
1982 Leeflang, Pieters; Boonstra, A.
On the Predictive Power of Market Share Attraction Models
1984 Leeflang, Pieters; Reuyl, J. C.
Bias in Consumer Panel and Store Audit Data
1985 Leeflang, Pieters; Olivier, A. J.
Advertising and Industry Sales, An Empirical Study of the German Cigarette Industry
1985 Leeflang, Pieters; Reuyl, J. C.
Estimating the Para¬meters of Market Share Models at Different Levels of Aggregation with Examples from the West German Cigarette Market
1986 Leeflang, Pieters; Reuyl, J. C.
Estimation of the Demand for Electricity
1987 Helden G. J., Van; Leeflang, Pieters; Sterken, E.
Decomposing Sales Elasticities on Segmented Markets”, International Journal of Research in Marketing
1988 Plat, F. W.; Leeflang, Pieters
The Forecasting Accuracy of Market Share Models using Predicted Values of Competitive Marketing Behaviour
1990 Alsem, K. J.; Leeflang, Pieters; Reuyl, J. C.
Comparing Scanner Data with Traditional Store Audit Data
1992 Foekens, E. W.; Leeflang, Pieters
Diagnosing Competitive Reactions using (aggregated) Scanner Data
1992 Leeflang, Pieters; Wittink, D. R.
Identification and Estimation of Complex Multivariate Lag Structures: a Nesting Approach
1992 Leeflang, Pieters; Mijatovic, G. M.; Saunders, J.
The Changing Consumer in the Netherlands
1993 Leeflang, Pieters; van Raaij, W. F.
The Internal European Market and Stategic Marketing Planning: Implications and Expectations
1994 Leeflang, Pieters; Pahud de Mortanges, C.
Predicting Advertising Expenditures using Intention Surveys
1994 Alsem, K. J.; Leeflang, Pieters
A Comparison and an Exploration of the Forecasting Accuracy of a Loglinear Model at Different Levels of Aggregation
1994 Foekens, E. W.; Leeflang, Pieters; Wittink, D. R.
The Changing Consumer in the European Union
1995 Leeflang, Pieters; van Raaij, W. F.
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