Sfoglia per Rivista MARKETING LETTERS
Mostrati risultati da 1 a 5 di 5
Canonical Correlation Analysis and Wiener-Granger Causality Tests: Useful Tools for the Specification of VAR Models
2002 Horvath, C; Leeflang, Pieters; Otter, P. W.
Lasting luxury: how symmetrical product design boosts sustainable consumption
2026 D'Aniello, Alba; Amatulli, C.; De Angelis, Matteo; Pozharliev, Rumen Ivaylov
Modeling the Effects of Pharmaceutical Marketing
2010 Leeflang, Pieters; Wieringa, J. E.
Understanding Firm, Physician and Consumer Choice Behavior in the Health Care Industry
2005 Manchanda, P.; Wittink, D. R.; Ching, A.; Cleanthous, P.; Ding, M.; Dong, X. J.; Leeflang, Pieters; Misra, S.; Mizik, N.; Narayanan, S.; Steenburgh, T.; Wieringa, J. E.; Wosinka, M.; Xie, Y.
When counterfeits raise the appeal of luxury brands
2012 Romani, Simona; Giacomo, Gistri; Stefano, Pace
| Titolo | Data di pubblicazione | Autore(i) | File |
|---|---|---|---|
| Canonical Correlation Analysis and Wiener-Granger Causality Tests: Useful Tools for the Specification of VAR Models | 2002 | Horvath, C; Leeflang, Pieters; Otter, P. W. | |
| Lasting luxury: how symmetrical product design boosts sustainable consumption | 2026 | D'Aniello, Alba; Amatulli, C.; De Angelis, Matteo; Pozharliev, Rumen Ivaylov | |
| Modeling the Effects of Pharmaceutical Marketing | 2010 | Leeflang, Pieters; Wieringa, J. E. | |
| Understanding Firm, Physician and Consumer Choice Behavior in the Health Care Industry | 2005 | Manchanda, P.; Wittink, D. R.; Ching, A.; Cleanthous, P.; Ding, M.; Dong, X. J.; Leeflang, Pieters; Misra, S.; Mizik, N.; Narayanan, S.; Steenburgh, T.; Wieringa, J. E.; Wosinka, M.; Xie, Y. | |
| When counterfeits raise the appeal of luxury brands | 2012 | Romani, Simona; Giacomo, Gistri; Stefano, Pace |
Mostrati risultati da 1 a 5 di 5
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