Sfoglia per Rivista MARKETING LETTERS
Mostrati risultati da 1 a 4 di 4
Canonical Correlation Analysis and Wiener-Granger Causality Tests: Useful Tools for the Specification of VAR Models
2002 Horvath, C; Leeflang, Pieters; Otter, P. W.
Modeling the Effects of Pharmaceutical Marketing
2010 Leeflang, Pieters; Wieringa, J. E.
Understanding Firm, Physician and Consumer Choice Behavior in the Health Care Industry
2005 Manchanda, P.; Wittink, D. R.; Ching, A.; Cleanthous, P.; Ding, M.; Dong, X. J.; Leeflang, Pieters; Misra, S.; Mizik, N.; Narayanan, S.; Steenburgh, T.; Wieringa, J. E.; Wosinka, M.; Xie, Y.
When counterfeits raise the appeal of luxury brands
2012 Romani, Simona; Giacomo, Gistri; Stefano, Pace
Titolo | Data di pubblicazione | Autore(i) | File |
---|---|---|---|
Canonical Correlation Analysis and Wiener-Granger Causality Tests: Useful Tools for the Specification of VAR Models | 2002 | Horvath, C; Leeflang, Pieters; Otter, P. W. | |
Modeling the Effects of Pharmaceutical Marketing | 2010 | Leeflang, Pieters; Wieringa, J. E. | |
Understanding Firm, Physician and Consumer Choice Behavior in the Health Care Industry | 2005 | Manchanda, P.; Wittink, D. R.; Ching, A.; Cleanthous, P.; Ding, M.; Dong, X. J.; Leeflang, Pieters; Misra, S.; Mizik, N.; Narayanan, S.; Steenburgh, T.; Wieringa, J. E.; Wosinka, M.; Xie, Y. | |
When counterfeits raise the appeal of luxury brands | 2012 | Romani, Simona; Giacomo, Gistri; Stefano, Pace |
Mostrati risultati da 1 a 4 di 4
Legenda icone
- file ad accesso aperto
- file disponibili sulla rete interna
- file disponibili agli utenti autorizzati
- file disponibili solo agli amministratori
- file sotto embargo
- nessun file disponibile